Social Streaming and Distribution for STEM Events - Complex Subjects ➡️ Simple Content

Meet Sorosh

My day-to-day is all about making content work harder for the European Space Agency’s YouTube (and a few other marketing channels). That means managing YouTube channels, coordinating livestreams, managing website media, and ensuring video distribution is seamless. Sometimes it’s as simple as pressing “go live” and monitoring a feed. Other times it’s editing a replay, adding chapters so people can find key moments, or turning long-forgotten archive footage into a YouTube Short that suddenly reaches millions of viewers.

At its heart, my role is about making complex information easier to access, easier to engage with, and more impactful for the audiences who matter most.

The Questions Every Organisation Should Ask Before Streaming Their Events

Whenever I work on an event, I ask myself: how could this content reach more people than just the ones in the room? What happens after the livestream ends - does the video get forgotten, or does it become a resource people keep coming back to?

There are also bigger questions you should be asking too:

• How do we turn technical, complex subjects into clear, accessible stories that anyone can engage with?

• How do we make sure our livestreams feel professional, not like an afterthought?

• How do we use data to learn what’s working and improve each time?

These are the questions that shape every streaming and distribution strategy I put in place, and the answers that World Wide Group provides event-to-event, stream-to-stream.

Why Social Streaming Adds Real Value

When streaming and distribution are handled properly, the benefits go far beyond simply “getting a video online."

This is why I don’t see livestreaming and distribution as add-ons for our clients. They’re strategic tools for building awareness, inspiring audiences, and strengthening reputation.

A Call to Organisations Leading the Way

If you’re in the public sector, aerospace, engineering, or STEM industries, you’re already working on projects that can inspire the next generation. But inspiration only works if people can access and understand your story.

That’s where social streaming and content distribution make the difference. They help you attract younger audiences, secure public trust, and show the world the real value of what you do.

If that’s a goal for your organisation, we would love to help make that happen.