The Problem Solving Power of Events: 6 Event Types That Tackle Business and Communications Challenges, Head On

When people hear “events,” they often think concerts or festivals. But events are so much more: they’re one of the most effective tools organisations can use to solve business and communications challenges. From aligning global teams to launching new products, the right event format can make all the difference.

So I guess the perception of the events that we produce for our clients isn’t as ‘sexy’ or ‘groundbreaking’ as certain other experiential agencies, or entertainment focused technical production crews appear… 

But the reality is, the technical solutions that our team are able to build for our clients are really rather amazing. And the impact that some of the briefings, product launches and brand activations, one could argue, have indeed been groundbreaking for our clients. 

I suppose what I am saying is that events come in many shapes and sizes, ranging from team gatherings to giant festivals.

Regardless of the industry that you operate in, or the niche that you’re targeting, the key to a successful event is understanding which format best matches your goals. Whether you’re focused on aligning a global workforce, building stronger teams, community gatherings or launching your next big product, there’s an event type that will suit you best.

Where Do We Come In?

At World Wide Group, we regularly tackle 6 main event types, and we’ve received some amazing feedback from our client base that details exactly how those events have helped them to solve real challenges within their business. 

So if you want to know what those event types are, how they can help you and the value that they can bring to your business, read on!

What Type of Events Do We Deliver?

Event Types vs. Business Challenges

Obviously there are more challenges facing businesses than just these, but we often see these popping up for our clients. Here’s a quick reference matrix to how certain event types tackle business challenges:

Challenge/Event Type	Workforce Geographies	Business Alignment	Employee Well-being	Training & Development	Product Launches	Research & Development	Public Relations
Internal Communications & Employee Engagement	Unified messaging	Shared goals	Morale & culture	Skills alignment
Media Events & Press Conferences					Market buzz		Brand authority
Hybrid & Virtual Events	Global connectivity	Cross-team collaboration		Scalable learning	Worldwide reach		Extended reach
Multi-Location Events	Consistent experiences				Local impact		Regional visibility
Live Events & Entertainment			Cultural energy		Consumer engagement		Memorable moments
Conferences & Exhibitions	Industry connections	Networking		Professional growth	Product showcase	Idea exchange	Thought leadership

The Power of People & Events

Now, organising an event (and even having our team ensure its faultless execution), is not guaranteed to solve your business challenges. However, the thing that events do provide is an experience. A moment in time when employees, fans, stakeholders, prospects all come together for that common reason. Importantly, it is something to call back to.

That time they first met in Sao Paulo. The strategic discussions in London, leading into next quarter. The buzz in the New York office the next week. The global press coverage, and of course seeing your team grow.

That’s what separates events from all other marketing and communications activities.

Whoever your event attendees may be, and whether they’re attending in-person or on-line, we know that the power of shared experience, and the connections that are made amongst the people who make up your audience are what really drive business impact.

So, if you have plans or even aspirations to deliver events in 2026, or tackle any of those challenges described above – we would love to talk.

Book a call with me.