Pick a few key figures in your industry. Search online for them (Youtube or Linkedin are good places to start) and expect to find at least one awkward video interview from a conference or press event. Stiff interviewers, bad lighting, echoey sound or unflattering camera angles, can all kill the best piece of event video content... But events are so hectic, how can you combat that?
Whether you’re shooting an event recap video for internal communications, a brand video to capture the vibe of your event, or a quick and authentic social media update, getting to grips with the basics of video production can make the difference between an inspiring post and something that gets scrolled past after the title card.
We’ve put together a simple event video content production checklist, to show how we help you avoid the most common mistakes, and get footage that’s clean, professional and engaging from start to finish.
Before you even touch a camera, you need a plan:
What are we saying? Are telling a story, informing or selling?
Who’s our audience? What do they know before watching? How should they feel after watching?
What’s the tone of the content? Serious? Friendly? Candid?
What are the key messages and takeaway? These will shape the script and flow of the piece.
Who is writing the script? Let's prepare - Research is everything!
What about gear? Our lenses, lighting and audio equipment selection will match the tone of your event video.
Where's the location? We'll flag any potential issues with lighting, noise or spacing so that we can plan around them or plan to fix them.
Our team regularly shoot video interviews and other corporate video content for high profile clients in a variety of sectors.
Camera
We film in 4k- this gives the flexibility in post to crop into a wide shot for a mid-shot.
Shoot in LOG or high bitrate- This retains colour detail and flexibility in editing.
Use gridlines- We frame the subject left or right of centre with appropriate eyeline.
How’s the headroom? - Too much dead space above the head can feel awkward, whilst too little can feel claustrophobic.
Create Depth- We leave space behind the subject to light the background separately.
Respect the 180° rule- We never cross this axis if we're filming two people, as filming on one axis will make conversation flow more naturally between shots.
Multi-cam setup- For example, we may deploy a 50mm on our wide shot, and an 85mm on the close-ups.
Use fast lenses (low f-stop)- Background blur will help add depth and make your set feel more spacious.
Lighting
Avoid the overexposed background! We always expose for the background, then light the subject separately - or use an ND filter.
Three-point lighting is our friend:
Key Light (main light)
Fill Light (softens shadows)
Back Light (adds depth/separation)
Diffusion is key - We use softboxes or diffusion paper to avoid harsh shadows and make the subject glow.
Audio
Use a lapel mic - Giving clean, direct sound.
Boom mic as backup - We rig this just out of frame above the subject.
Test levels - Make sure nothing’s peaking.
No rustling - Avoid mic placement that will rub against clothing.
This is where good event content becomes great.
Make the most of that 4K - We punch into HD sequences to create mid- and close-up shots.
Cut to B-cam for emphasis or to cover mistakes/stumbles.
De-noise the audio - Clean, crisp sound is essential.
Use EQ tools to balance audio frequencies and improve clarity.
Grade the footage - Use lumetri scopes to balance brightness and contrast.
Lower thirds matter - We keep text readable, balanced, and up for just enough time (5 seconds is gold).
Balance music + dialogue - Music should support the tone, not drown the message.
Filming great event video content doesn’t take the world- just intentional prep, clean execution and attention to detail. We’ve seen the good, bad and ugly, but this critical eye means we know what to double check. If you're making your own videos, tick off this checklist to ensure your content going forth is clean, well-executed and most importantly of all, engaging.
Want to make your next event unforgettable — not just for attendees, but for the audience online who’ll watch it later? Our team has filmed everything from high-energy employee engagement conferences - to global multi-location events - to intimate fireside chats.
Let us help you get the footage that makes your event live on long after the lights go down.
Find out more about our services by calling +44 113 2887 200, emailing us or completing the form below and we'll be in touch!
Leeds office: World Wide Group, 7 Madison Court, George Mann Road, Leeds, LS10 1DX +44 113 2887 200
California office: WW Group Enterprises, c/o C T Corporation System, 330 N Brand Blvd., Glendale, CA 91203-2336 +1 669 288 4789
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