With ever changing trends and tight resources it can be hard for marketers to know just exactly where to spend their budgets. While different platforms and advertising trends come and go, events are tangible and memorable experiences that remain with your audience. Delegates might not have a need for your product/service at the time, but a memorable experience puts your brand at the forefront of their mind when they do.
According to marketing charts 31% of marketers consider events essential to doing business and according to Statista 44% of marketers experience a 3:1 ROI from event marketing. When events are delivered strategically they can help build brand awareness, nurture customer relations and generate leads. If you aren’t using events to your advantage, here’s some reasons why you should be:
Events should work in conjunction with other marketing efforts and form part of an overall holistic marketing strategy. They deliver strong engagement, tangible data and speed up the buying process by building connection and trust with your brand. If you need help incorporating events into your strategy, our team of event specialists are on hand to help. Get in touch by filling in the contact form below!
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