A group of children sat laughing on a road

World Wide Group CSR initiative contributes to raising £23,500 for LNADJ

Last year our team was set the challenge of raising money for charity with a £100 donation from the company and a day of their time. 

Last Night A DJ Saved My Life is a charitable foundation creating fundraising initiatives for the electronic music industry and beyond in support of children in crisis.

Laura, our Marketing Manager has been supporting the charity as a volunteer on a number of marketing and fundraising initiatives over the last few years. Laura decided to use her funds to create the campaign messaging and Facebook ad for the promotion of the Christmas appeal. Her contribution was part of a larger campaign that included an auction and email campaign. The appeal was a huge success and Laura’s efforts contributed to raising over £23,500, which in developing countries goes a long way! 

A collage of pictures of children who are in need of help.

Helping Children Across Four Countries

The funds raised were focused on 6 Christmas parties at the children's homes LNADJ support in Uganda, Tanzania, Indonesia and the Philippines, including 2 for special needs children. Children were provided a Christmas meal, along with presents in the form of new clothes and a day trip.

A Christmas To Remember

There were many other items purchased including vocational training packages, new bicycles and Christmas food parcels for families in Uganda. The money also helped to fund wheelchairs for children with disabilities and medical insurance.

A graphic promoting deal for the family.

“I love what LNADJ do. They aim to create innovative campaigns that connect the global dance music community with charitable action while inspiring people to be agents for positive change. It was a pleasure to work with the team to create this campaign and raise funds for such a good cause.”

Laura Hemsley, Marketing Manager WWG

Find out more about LNADJ and the amazing work they do to help families in the developing world: www.lastnightadjsavedmylife.org

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