Made by Apprentices 1914-2014, Skills Funding Agency

The Task

We were commissioned to make a film for Munro and Forster Communications on behalf of the Skills Funding Agency.

The film featured as part of the ‘Made by Apprentices 1914 – 2014’ Centenary Celebrations, held on HMS St Albans. The film had to showcase the long-term contribution of apprentices to the country’s businesses and encourage more employers to offer Apprenticeships in the future. Part of our brief was to make it flexible enough to be used for different audiences during later campaigns.

Our Solution

The film featuring a selection of employers and apprentices highlights the benefits and relevance of Apprenticeships to individuals, businesses and the economy as a whole. It conveys the pride and passion of the people involved and inspires viewers to support and get involved.