As we dive deeper into 2023, staying ahead of the events industry is bound to become harder than ever. With the rising competition and tightening of budgets, how can event organisers keep their experiences engaging and innovative? Well, to help get ideas flowing, we’ve created a list of all the event trends organisers need to be implementing into their 2023 event strategy.
Gone are the days of never-ending Zoom conferences without a care for the virtual audience. The industry is seeing advancements in virtual event technology that offers attendees a customised, slick and engaging experience. Companies are thinking smarter, creating an online space that is unique to their brand and using artificial intelligence to build a personalised attendee experience. Here’s some of the ways you could use AI in your 2023 events:
Whether that’s by sourcing local food and drinks, choosing recyclable event materials or creating a digital event agenda instead of printing one. There are many little steps you can take to help reduce your event’s impact on the environment. Think about how you can educate your attendees on your business’s mission to become more sustainable, and the actions they can take themselves to help make a positive impact on the world.
By capturing this data digitally, your results will be more accurate and event planners will gain a more accurate understanding to which activities help improve attendee experiences. Utilising this information will help push your event strategy in the right direction, aid all future events and answer so many questions. Such as, has your event made a positive impact and opened up new opportunities? Or, what interactive element was most popular with your attendees?
Your theme could be unconventional and unique, it could be based around the purpose of your event or your business’s brand values. If you’re passionate about sustainability, how about theming your event around the environment? Or if your brand is all about innovation maybe you could theme your event around technology. Another way to help your event become unforgettable, is by adding interactive activities for your attendees , for example: photobooths, contests, virtual and augmented reality and interactive food and drink stations.
As well as promoting the event through marketing campaigns, how about sharing a multitude of different perspectives. Encourage event staff to create content themselves such as promotional images, videos and selfies of them or their team. Have them send the content to a central hub where it can be edited to your brand guidelines and published as a behind the scenes of the event day.
This year is going to be a year for change within the event industry. Companies are shifting to a more sustainable event strategy and thinking smarter on ways to engage their attendees. With all of these new trends and ideas, events are becoming far more interactive and experience led. Still stuck on how to incorporate some of these trends into your upcoming event? Get in touch by filling out the contact form below.
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