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WEConnect International Europe Conference

The Task

We were tasked to create a dynamic film to engage stakeholders and attract new members to WEConnect International. WEConnect International is a global network that connects women-owned businesses to qualified buyers around the world. The WEConnect International Europe Conference was a two-day event attended by both key stakeholder groups – women-owned businesses and corporate procurement professionals in London. We partnered with WEConnect International to produce the conference launch film, which was also to feature on their website and social media accounts.

Our Solution

We worked closely with WEConnect to communicate their key values of global supplier diversity and inclusion. The resulting film successfully achieved its main objectives, which were to help multi-national corporations to understand the benefits of buying from diverse and women-owned businesses as well as highlighting the value of becoming a WEconnect member.

"I really enjoyed working with World Wide Group on the production of the new video about WEConnect International. The idea for the video had been around for a while but it was Karen and the team who brought it to life, helped to get us thinking about what exactly we wanted the video to say and then worked to deliver for us a brilliant film that I’m proud and excited to share. We arranged for the interviewees to be in the right place at the right time and WWG did the rest – it was a great experience working with them from initial concept, throughout filming and during post-production. Everything went smoothly, and I’d absolutely recommend working with them to others."

Maggie Berry, WEConnect International Executive Director for Europe

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