Event Video Services

AAA Magazine at The Showman’s Show 2025

The Task

With the wider Mash Media team coming off the back of their busiest period of the year, and their own in-house production team unavailable, World Wide Group were asked to provide event video services for the Access All Areas Magazine team at The Showman’s Show 2025.

As an outdoor events exhibition, The Showman’s Show threw up the type of challenges you would expect at the end of October in the UK. Storm Benjamin threatened to cause real trouble on day two of the exhibition, with heavy rain and high winds forecast. With that, we knew that we had to make day one count.

So, by producing engaging content for social media, capturing amazing insights for Access All Areas Magazine – and of course, capturing the energy of the whole event at Newbury Showground, we aimed to ensure that AAA, fellow co-exhibitors and the wider Mash Media team were in good hands.

Objectives

Overcome the elements – We needed to ensure that our planned pop-up podcast/interview studio would work at the outdoor event
Drive footfall – Through a combination of creativity and speed we wanted to play our part in helping Access All Areas and the wider team succeed at The Showman’s Show
Capture quality content – Video, audio, set design and lighting would all play a part in ensuring the final output from the interview sessions is up to the client’s high standards

Elements tackled – Partnering with Qdos Event Services, we housed a pop-up podcast/interview studio for capturing the AAA Magazine content
Expert crew – With our on-site producer, multimedia director and production assistant on-hand, our crew ensured that the interviewees and the Access All Areas Content Director were in the best possible hands
Broadcast quality production – We ensured that we had top quality audio production, broadcast quality 4K cameras and soft box lighting on-site to transform our portion of the Qdos structure into a mini studio.
On-site editing – With the need for fast turnaround on the video edits, we delivered two same-day edits to the Access All Areas team ready for them to share with their online audience.

Summary

The Access All Areas Magazine team had a great couple of days at The Showman’s Show.

Ultimately, Storm Benjamin held off, so day two of the event proved to be an even better opportunity to network and arguably was a more fruitful day for the exhibitors at the show, generally speaking.

Content Director, Chris Barratt conducted more than 15 interviews across the two days, each expertly captured, edited and delivered by World Wide Group.

Other members of the wider Mash Media team and other co-exhibitors also contributed to the event videos, with notable appearances by Gus Agostini and Saskia Robinson-Rising to close out day one and show us to the stand, respectively.

The event videos saw close to 100 reactions and dozens of re-posts across Linkedin and Instagram. We’re excited to see how the interviews perform as they are released across the coming months.

Thank you so much for your amazing video production work, you all smashed it! The whole Mash Media team in attendance enjoyed working with you and we can’t wait to do it again at Event Production Show in February next year.

Steve Theindrarajah - Group Portfolio Director | Event Production Show

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