The blend of live and virtual formatting makes reaching worldwide audiences possible, allowing businesses to adhere to restrictions and social distancing measures at a venue. As more companies build up their experience in the hybrid space, audience members have ever-increasing expectations and can afford to be more selective on the events they attend. Not only will some attendees want to remain at home in the current circumstances, they now have the added benefits of on-demand content and listening to the event in their own time. To make sure your event is one to remember, we have created a list of some of the key pitfalls event organisers need to consider (and avoid) when planning a hybrid event.
By running rehearsals of your event, you can identify and work through any equipment niggles, test the validity of live links to virtual speakers, and work through any schedule changes. Speakers should be coached in advance, to be comfortable with their presentations, with teleprompter equipment and given guidance to deliver a seamless presentation that is engaging and easy for the virtual audience to interpret. While rehearsals do add expenditure to your event, it’s well worth it for a show that runs effortlessly.
The days of setting up one single webcam and pressing record have gone! Virtual attendees demand a more engaging experience, requiring different shots, camera angles and graphics to remain focused. With this in mind, make sure you consider a multiple camera set up to capture the speakers, audience reactions and the ambience of the room. Given the current climate there are added considerations around social distancing and Covid protocols. Make sure you know what these are in each given city and country, to ensure your audience and crew have a safe and memorable experience.
Think about the interactivity you would like to achieve from your virtual audience and how best to marry the two to achieve a truly memorable hybrid experience. On-demand content should always be available following an event as it increases reach, offers an opportunity to re-purpose the content and prolongs the life of your event for months after it was held.
Although hybrid events can be tricky to navigate, if planned and orchestrated correctly, they have the potential to communicate your businesses brand with a captivating and memorable impact. For more tips on the hybrid space, check out our previous blog: 'Our Top 5 Tips When Planning Your Hybrid Event.'
Or, if you would like to learn more on how to create a hybrid event that delivers the same impact as a live experience, our team offer a complimentary 1:1 consultation. With over 40 years experience planning and facilitating international live events and delivering production and live links across multiple platforms, time zones and continents, we can help. We will work with you to form a clear brief of what you are looking for. Fill in the contact form below and a member of our team will be in touch to discuss how we can help!
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